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What is pillar content?
You have great stories to tell, and you want to share them. You start with your network, and everyone is enthusiastic about what you say. Now, you’re ready to share your stories with a larger audience. You decide to focus on your blog, and you want your readers to get all the value you’re set to provide them. What can you do to make your blog posts as visible as possible? You ask our friend Google for help, of course. But to get our friend to help you, you need to play with pillar content. It will convince Google that your site is worth sending searchers to, and you’ll build…